7/5/17
Change The Media Climate Petition Campaign Brief
Created by Michael Hetz
Owner / Creative Director Noodle Shop Design & idzea.com ( online t-shirt store)
Situation:
As the effects of CO2 continue to heat up the climate at an alarming rate, coverage on national television on climate change has dropped to a low of 50 minutes total annual combined coverage from NBC, CBS, ABC and Fox News in 2106. 57% of Americans use TV as their primary news source.*
Effects:
The dangers we face from continued carbon use of our fossil fuel driven economy are not just future projections but are affecting us right now causing 300,000 climate change related deaths in 2016. And projections for future consequences of business-as-usual are more dire each year, threatening the food supply, coastal cities, and millions of mostly poor populations. The Pentagon has declared that climate change is the gravest danger facing the US military due to displaced populations, drought, famine and water shortages.
Politics:
The victory of Trump in the presidential election are reversing the gains made during the Obama administration, even reversing Nixon era protections. Trump’s pick to run the EPA, Scott Pruitt, is on big oil’s payroll and has sued the EPA 14 times, has already started to dismantle climate change studies, and has rolled back the clean air and water acts, as well as sidelining Obama’s Clean Power Plan. And they are withdrawing from the Paris Climate Change Agreement.
Conclusion:
As the threats of climate change continue to grow major broadcast news should be dramatically increasing the amount of time spent covering climate change, not decreasing coverage. It seems that the corporate media owners are unwilling to upset the fossil fuel industry because of…we have to assume they think it’s bad for business.
Since we the people own the airways that media use to broadcast, and license the use of those airways, we should demand that national news coverage on climate change increase proportionally as the results of continued heating of the planet grow.
This increase in coverage will make climate change front and center in the national conscientiousness and help speed up the energy use transformation we so desperately need. We have a very short window in which to produce plans and actions that can radically reduce the dangerous consequences of continued fossil fuel use. If we miss the window by kicking the can down the road, we run the risk of runaway greenhouse making life on the planet impossible for a majority of the world’s population, and the destruction of civil society.
Solution:
Create a million signature petition demanding that major media increase their climate change coverage. They must report the actual science and not allow the “other side” to continue to deny the peer reviewed science because of their philosophy of balance. There is only one truth and that is the published scientific conclusion agreed upon by 98% of scientists world wide.
Method:
Use of all major social media platforms, like Facebook, Twitter, Instagram, You Tube to gather donations to fuel the campaigns as well as to drive traffic to the petition website featuring videos, interviews with top climate scientists and media figures like Bill Nye The Science Guy and Neil Degrasse Tyson, Al Franken…
The url for the project is ChangeTheMediaClimate.org and is registered to Michael Hetz of Noodle Shop Design and idzea.com, his online t-shirt store which will feature the campaign shirt and stickers.
Website Mockup:
Change The Media Climate Petition Campaign Brief
Created by Michael Hetz
Owner / Creative Director Noodle Shop Design & idzea.com ( online t-shirt store)
Situation:
As the effects of CO2 continue to heat up the climate at an alarming rate, coverage on national television on climate change has dropped to a low of 50 minutes total annual combined coverage from NBC, CBS, ABC and Fox News in 2106. 57% of Americans use TV as their primary news source.*
Effects:
The dangers we face from continued carbon use of our fossil fuel driven economy are not just future projections but are affecting us right now causing 300,000 climate change related deaths in 2016. And projections for future consequences of business-as-usual are more dire each year, threatening the food supply, coastal cities, and millions of mostly poor populations. The Pentagon has declared that climate change is the gravest danger facing the US military due to displaced populations, drought, famine and water shortages.
Politics:
The victory of Trump in the presidential election are reversing the gains made during the Obama administration, even reversing Nixon era protections. Trump’s pick to run the EPA, Scott Pruitt, is on big oil’s payroll and has sued the EPA 14 times, has already started to dismantle climate change studies, and has rolled back the clean air and water acts, as well as sidelining Obama’s Clean Power Plan. And they are withdrawing from the Paris Climate Change Agreement.
Conclusion:
As the threats of climate change continue to grow major broadcast news should be dramatically increasing the amount of time spent covering climate change, not decreasing coverage. It seems that the corporate media owners are unwilling to upset the fossil fuel industry because of…we have to assume they think it’s bad for business.
Since we the people own the airways that media use to broadcast, and license the use of those airways, we should demand that national news coverage on climate change increase proportionally as the results of continued heating of the planet grow.
This increase in coverage will make climate change front and center in the national conscientiousness and help speed up the energy use transformation we so desperately need. We have a very short window in which to produce plans and actions that can radically reduce the dangerous consequences of continued fossil fuel use. If we miss the window by kicking the can down the road, we run the risk of runaway greenhouse making life on the planet impossible for a majority of the world’s population, and the destruction of civil society.
Solution:
Create a million signature petition demanding that major media increase their climate change coverage. They must report the actual science and not allow the “other side” to continue to deny the peer reviewed science because of their philosophy of balance. There is only one truth and that is the published scientific conclusion agreed upon by 98% of scientists world wide.
Method:
Use of all major social media platforms, like Facebook, Twitter, Instagram, You Tube to gather donations to fuel the campaigns as well as to drive traffic to the petition website featuring videos, interviews with top climate scientists and media figures like Bill Nye The Science Guy and Neil Degrasse Tyson, Al Franken…
The url for the project is ChangeTheMediaClimate.org and is registered to Michael Hetz of Noodle Shop Design and idzea.com, his online t-shirt store which will feature the campaign shirt and stickers.
Website Mockup:
- Source: DeSmog Blog article referencing a Media Matters study March 30, 2017
